HELLO SIR/MADAM. I’ll just use this time to give you a little background.
Bachelors of Science in Advertising obtained on 5-year plan from the University of Florida. Go Gators. License to practice Art Direction Obtained from The Creative Circus (2004-2006) in Atlanta. Where I picked up a fistful of student show awards including Best in show Art Direction and a Gold for advertising poster. Before those, it was pretty much honorable mention in sports when I was a kid. Oh, one time when I was about 13, I won at Bingo- 27 bucks.
I like making things. Whatever it is, as long as I made it- I’m happy with it. I have recently made/built a few bicycles, a set of stairs, stickers, a stop motion animation, a business card, a bunch of advertising, a blog, a book, a stencil and dessert. Things are always better when you make them.
UPDATE: I made charcoal chicken and asparagus last night.
WORK:
JWT, Atlanta, February 2009-
Art Director / Creative
Notable things: Working on health care is challenging. Especially nowadays. In my first 9 months here I’ve managed to come up with the winning ideas for a brand campaign and a direct response campaign for BlueCross BlueShield of Tennessee. In addition to that, I have had the opportunity to work on FEMA Flood Insurance Program, US Marine Corps and SCANA Energy. Most of 2010 was spent bouncing back and forth between TV/Print shoots and editing facilities. I learned something new- having a budget to execute an idea can be handy, but not always necessary.
Work not posted due to very official legal reasons. Some rules aren’t worth breaking.
ANOMALY, New York, November 1, 2006- January 16, 2009
Art Director/ Creative
Notable things: Ate a bakers dozen donuts in 4min53sec to win $200. CANNES 2008 SHORTLIST for 2 Converse spots. Became a internet viral sensation from making Converse web videos. Revitalized my ‘dead’ band for a TV spot resulting in 25,000 new Myspace friends, limited edition Converse/mightaswell t-shirts, and finally got someone to pay for pressing an anthology CD of my band “mightaswell.”
BLUE SKY, Atlanta, July 2006-November 2006
Art Director Intern/Jr.
1st job ever: Publix Supermarkets, Bag Boy, 1996
KEEP SCROLLING TO SEE WHAT I’VE BEEN UP TO AT ANOMALY. LOTS OF BRAND ADVERTISING. IF YOU MAKE IT TO THE END YOU CAN CLICK TO VIEW OLDER WORK. OR YOU CAN GO TO WWW.ROSSABOUD.COM
IM WORKING ON GETTING THIS IN PRINTABLE FORM. EMAIL ME IF YOU LIKE AND I’LL GET YOU A PDF THAT YOU CAN PRINT AND HOLD IN YOUR HANDS. ROSSABOUD@GMAIL.COM
PLEASE HOLD, THANK YOU. YOUR CALL IS IMPORTANT TO US. WE ARE AWAITING THE OUTCOME ON THIS WORK. AGAIN, THANK YOU.
UPDATE: We lost. Ain’t that a bitch. But we have a book of 501 ideas to show for it.
The following samples are just that.
A RANDOM ASSORTMENT (3) OF THE MOST RECENT PRINT PIECES I’VE DONE FOR CONVERSE BASKETBALL.
LAUNCH OF THE NEW WADE CLUTCH BASKETBALL SHOE.
copy: “THE WADE CLUTCH, THE OFFICIAL SHOE OF CHAMPIONSHIP DREAMS.”
AFTER 2 SEASONS OF INJURIES, DWYANE WADE HAD TO GO TO THE OLYMPICS IN BEIJING TO SHOW EVERYBODY BACK HOME THAT HE WAS STILL A FORCE. THIS RAN THE DAY AFTER HE WON A GOLD MEDAL.
copy: “SOMETIMES YOU HAVE TO GO HALFWAY AROUND THE WORLD TO COME ALL THE WAY BACK. WELCOME BACK D. WADE.”
OOH FOR THE LAUNCH OF THE ELTON BRAND SIGNATURE SHOE, THE EB1.
copy: “THE ONLY GIFT YOU’RE EVER GIVEN IS A NEW SEASON.”
THESE TV SPOTS WERE MEANT TO DISRUPT PROGRAMMING AND GRAB THE VIEWERS ATTENTION. ‘UNSIGNED BAND’ RAN DURING AMERICAN IDOL AND THE MTV MUSIC AWARDS. ‘ME/WE’ AIRED ON FOX NEWS DURING PRIMETIME AND THE DAILY SHOW.
WE MADE THEM ON OUR COMPUTERS. IT COST ZERO DOLLARS TO PRODUCE THEM. WHICH LEFT US MONEY TO BUY AT LEAST 1 GREAT SONG. AND, AL GORE TOTALLY RIPPED US OFF. DIDN’T HE WIN SOME KIND OF NOBEL PRIZE? WE ALMOST, ALMOST WON A CANNES LION, THAT’S GOT TO COUNT FOR SOMETHING. NO?
Positive disruption was the name of this game. We wanted to tell a story of a band who never made it to inspire little kiddies. So, being the self-promotion whore that I am, I asked Beau if we could use my defunct band “mightaswell.” He said yes, and then I let him out of a headlock. The band’s myspace page was flooded with requests from kids for cds and shirts. Converse pressed an anthology CD and a limited edition shirt to give away to anyone who wanted one. Almost made it through 500 cds. The band is more popular now than when it was active. Myspace page views went from roughly 700 to 25,000 in about 2 weeks. People in Anchorage Alaska are listening to mightaswell right now.
myspace page:
www.myspace.com/mightaswellmusic
CANNES 2008 SHORTLIST
I’m not going to explain this one. we hope you can appreciate that. it got spoofed, that was awesome. Oh, you want resourceful? We made these spots on our macs at a total cost of zero dollars.
CANNES 2008 SHORTLIST
