June 2010
1 post
Allow myself to introduce myself. →
December 2008
42 posts
LEVI'S 501 JEANS.
PLEASE HOLD, THANK YOU. YOUR CALL IS IMPORTANT TO US. WE ARE AWAITING THE OUTCOME ON THIS WORK. AGAIN, THANK YOU.
UPDATE: We lost. Ain’t that a bitch. But we have a book of 501 ideas to show for it.
The following samples are just that.
NEW- CONVERSE BASKETBALL
A RANDOM ASSORTMENT (3) OF THE MOST RECENT PRINT PIECES I’VE DONE FOR CONVERSE BASKETBALL.
CONVERSE- DISRUPTION TV
THESE TV SPOTS WERE MEANT TO DISRUPT PROGRAMMING AND GRAB THE VIEWERS ATTENTION. ‘UNSIGNED BAND’ RAN DURING AMERICAN IDOL AND THE MTV MUSIC AWARDS. ‘ME/WE’ AIRED ON FOX NEWS DURING PRIMETIME AND THE DAILY SHOW.
WE MADE THEM ON OUR COMPUTERS. IT COST ZERO DOLLARS TO PRODUCE THEM. WHICH LEFT US MONEY TO BUY AT LEAST 1 GREAT SONG. AND, AL GORE TOTALLY RIPPED US OFF....
CONVERSE- KISSING WITH ROSS
With the help of crazy talented media planners, we figured out how to use the google search ads to generate web traffic for pennies. This allowed us to bring viewers into a Converse web-ring full of content that is specifically produced for popular search terms.
Kissing with Ross was run against the search term “how to kiss” that was very popular during back to school months. In the...
UNLESS YOU REALLY WANT TO MAKE OUT WITH ME, DON'T... →
ESPN EURO 2008
QUITE POSSIBLY THE MOST IMPORTANT SOCCER TOURNAMENT IN EUROPE.
THE ASSIGNMENT WAS TO GET AMERICANS EXCITED ABOUT WATCHING SOCCER, WITH NO SHOOTING ALLOWED. RATHER THAN SHOW A HIGHLIGHT PACKAGE, WE WANTED TO TELL A STORY THROUGH EACH COUNTRIES STYLE OF PLAY. BELOW IS A CAMPAIGN ‘ANTHEM’ SPOT FOLLOWED BY 3 OF THE 6 COUNTRY SPOTS.
ALSO, A FEW PRINT ADS FROM THE CAMPAIGN THAT RAN IN THE...
CONVERSE BASKETBALL for MARQUETTE UNIVERSITY
SPORTS NUTS on ESPN
THE ASSIGNMENT WAS SIMPLE: ‘YOUTHIFY’ THE LEADING SPORTS NETWORK BY CREATING A VIRAL VIDEO. WE DIDN’T WANT TO MAKE A VIRAL VIDEO, WE WANTED TO CREATE A VIRAL SENSATION. THUS, SPORTS NUTS.
SPORTS NUTS IS A PROMOTION FOR A SHOW THAT WILL NEVER AIR. THEREFORE, THE PROMOTIONS FOR THE SHOW, ARE ACTUALLY THE SHOW ITSELF. YOU FOLLOW? BY USING ESPN’s MEDIA ASSETS, WE COULD...
VIRGIN AMERICA airlines:
LETS NOT KID OURSELVES. AIR TRAVEL SUCKS. I HATE IT, YOU HATE IT AND MY 87-YEAR-OLD GRANDMOTHER REALLY HATES IT.
SO HOW DO YOU LAUNCH A NEW AIRLINE IN A CATEGORY THAT HAS GOTTEN SO FULL OF CRAP OVER A LONG PERIOD OF TIME? QUITE EASY- CREATE AN AIRLINE THAT PEOPLE WILL LOVE. BUT TO DO THAT YOU HAVE TO HAVE AN AIRLINE THAT LOVES IT’S CUSTOMERS. VIRGIN AMERICA LOVES YOU, YOU WILL LOVE VIRGIN...
CONVERSE OPEN GYM.
CONVERSE IS A BASKETBALL BRAND LIKE NO OTHER. EVERYTHING THEY DO IS INSPIRED BY ONE THING; LOVE. IT’S NOT ABOUT WINING OR LOSING. IT’S ABOUT PLAYING.
OPEN GYM IS A PROGRAM WE CREATED FOR CONVERSE. IT CURRENTLY HAPPENS IN PHILLY, CHICAGO, MIAMI AND ATLANTA. KIDS SHOW UP, PLAY BALL, GET FREE PRODUCT, HAVE LOTS OF FUN AND GO HOME THINKING CONVERSE IS THE BASKETBALL BRAND FOR THEM.
IF YOU WOULD LIKE TO SEE MORE, CLICK THIS... →
go ahead, click it. it’s right over there. i’ll be honest with you, there’s not a whole lot of scrolling action on this site. yeah sure, the work is sweet- but it’s more about clicking. very 2007.