ESPN EURO 2008
QUITE POSSIBLY THE MOST IMPORTANT SOCCER TOURNAMENT IN EUROPE.
THE ASSIGNMENT WAS TO GET AMERICANS EXCITED ABOUT WATCHING SOCCER, WITH NO SHOOTING ALLOWED. RATHER THAN SHOW A HIGHLIGHT PACKAGE, WE WANTED TO TELL A STORY THROUGH EACH COUNTRIES STYLE OF PLAY. BELOW IS A CAMPAIGN ‘ANTHEM’ SPOT FOLLOWED BY 3 OF THE 6 COUNTRY SPOTS.
ALSO, A FEW PRINT ADS FROM THE CAMPAIGN THAT RAN IN THE US, INDIA AND SOUTH AMERICA.
